SETC APP Redesign
The State Express Transport Corporation (SETC) is a key player in Tamil Nadu’s public transportation sector, providing reliable and safe travel services across the state. To enhance the passenger experience, we embarked on a redesign project for the SETC mobile app, focusing on improving usability, functionality, and accessibility.
Details
UX UI Designer
Extensive Route Network
Real-Time Bus Tracking
Industry:
Public Transportation
Aug,2023
Overview
As the UX/UI designer, I worked closely with stakeholders to understand user frustrations and pain points within the existing SETC app. I focused on optimizing the design to address these issues, simplifying the user interface to improve ease of use, and ensuring that the app aligned with SETC's goal of providing seamless and efficient services to its passengers.
Key Features
App Redesign: Focus on user-friendly design improvements.
Streamlined Online Booking System: Enhanced with a smoother booking flow.
Real-Time Bus Tracking: Integrated with improved tracking features for convenience.
Customer Support Interface: Refined for quick issue resolution and support access.
Intuitive Navigation: Simplified navigation to help passengers access services effortlessly.
Mission
Our mission is to provide SETC passengers with an easy, efficient, and pleasant travel experience through the app, ensuring they have quick access to essential services such as online booking, real-time bus tracking, and customer support.
Impact
The redesigned SETC app has transformed the passenger experience, offering a more intuitive and user-friendly interface. By simplifying booking, improving tracking, and enhancing customer service features, the app has helped increase passenger satisfaction and engagement. The seamless digital experience supports SETC's mission to provide reliable, safe, and efficient transportation across Tamil Nadu.
